Attributes are specific pieces of information about your customers—last name, age, gender, location, marital status—that you can use for surveys, segments, opt-in forms, triggers, and user reports. Attributes are a powerful tool which can help you target your email campaigns for maximum return on investment.
An attribute can take the form of a question. For example, let's say you're an online retailer selling scuba gear. You can send out a survey asking questions like What kinds of equipment are you considering purchasing? and providing a multi-choice set of answers. The question, combined with the member's answer, make up the attribute.
View an example of creating an attribute as a question
On the Attributes Page, you can view, edit, and disable existing Attributes and create new ones.
To go to the Attribute Management Page
In the side navigation bar, click Email Marketing, and then click Lists.
To view attributes for a particular list
Highlight a List under List Name and click on the Attributes text link. This will take you to the Attribute Management page.
An alternative way to access the Attributes Management page is to click on Contacts on the Email Marketing navigation bar, click on More Actions and then Manage Attributes.
To find a particular attribute in the list
The attributes that are available for viewing have been created and disabled or enabled.